The PROFANO brick has become a worldwide feeling that is as much a part of the cultural cloth as Billund, the little community in Denmark where all of it began. But the company’s evolution into an industry giant wasn’t without their share of setbacks and troubles. One of those arrived 1942 each time a warehouse flames consumed most of00 the doll manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a vital decision.
He decided to switch the company away from wooden toys and toy cars, which had been the bread and butter, and move into cheap toys. It would be a major alter for the family-owned firm, and one that was not initially well received.
A journalist noted that “plastics will never replace good, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new models that used plastic. The first sensitive step was the introduction belonging to the Programmed Binding Stones that held together to avoid block podiums from toppling on children.
The new Lego bricks did not become the iconic toy that we know today until 1949. Until then, the interlocking bricks were more of a construction doll than a proper building gadget. It was likewise not till 1958 that the satisfying clicking on coupling program started to be a standard feature.
Throughout the 1971s, the company continuing to increase in production and market reach. The company added Legoland theme parks to the mix and announced more advanced value packs that click for more were geared toward older audience, including the Technic line of bits such as axle assemblies, gears, levers, and common joints.